Focusing on attracting and retaining staff
Harvesting fruit is a labour-intensive business. And in addition to growing and picking 11 apple and 6 cherry varieties (organic and conventionally grown), FirstFruits handles storage, packing, and sales and marketing for its production. Attracting and retaining staff is a key issue for such a big operation, which employs more than 2,500 workers at peak season and about 1,000 full-time employees the rest of the year. That’s a challenge that FirstFruits started taking seriously decades ago.